Lock-in through exclusive, platform only features such as iMessage on iPhones, has proved a key feature to keep users on one platform only. Proton is likely to face a challenge breaking through the established ecosystems of Apple and Google on their respective platforms. The transformation from individual privacy services towards an integrated privacy ecosystem is an essential step toward building a complete replacement to Big Tech’s offerings.”

“Proton’s mission is to provide an alternative and help build a just internet economy that works for users and all of society. “For many years, the internet has been dominated by ad-based business models which abuse privacy and leverage our most intimate data for financial gain,” said Andy Yen, founder and CEO of Proton, in a statement. While the iOS versions of the apps will not be available at launch, Proton says they will be coming a few months. Google stopped scanning email content in 2017, but it still scans emails to facilitate features like adding bookings and deliveries from emails directly into its calendar app.Ĭurrently, Proton has its Mail app and VPN available on iPhones, with a Calendar app and the Drive app available on Android.

Proton is pitching this new upgrade as a compelling challenger to Google’s Drive, Gmail, and other workplace apps – having put out research that suggests customers are concerned about practises like email scanning, contact scanning, and location tracking.

Protonmail vpn app